Record $223.3MM in Gay Media Ad Spend in 2006
Ad spending in gay and lesbian publications in 2006 reached a record $223.3 million, an increase of 5.2% over 2005 – and an increase of 205% since 1996 – according to the 2006 edition of the Gay Press...
View ArticleThe ‘Urban Hustler,’ a 20MM Consumer Group, Spends $90B a Year
Termed a new brand of consumer and accounting for 19.6 million of the highly coveted 12-34-year-old demographic, the “urban hustler” is responsible for nearly one-third of spending across critical...
View ArticleLocal Online Advertising to Grow 31.6% in ’07
US local online advertising is forecast to reach $7.5 billion – 31.6% over 2006 levels, according to “What Local Media Web Sites Earn: 2007 Survey,” the fifth annual benchmarking report from Borrell...
View ArticleKids Using Electronic Devices at Earlier Ages
The average age at which children begin using consumer electronic (CE) devices has declined from 8.1 years in 2005 to 6.7 years in 2007, according to NPD Group’s recently released report, “Kids and...
View ArticleTop US Video Property in March: Google Sites, Led by YouTube
Google was the top US streaming video property in March, with 57.4 million unique people streaming (“streamers”) and 1.2 billion video streams initiated, according to the comScore Video Metrix...
View ArticleMRI Issues Spring ’07 Magazine Numbers
Readers-per-copy figures for niche enthusiast magazines vs. those of mass-market titles vary greatly, according to top-line readership data for spring 2007 released by Mediamark Research Inc. (MRI),...
View ArticleUS Ad Expenditures Down 0.3% in Q1, Internet Surges 16.7%
US total ad spending declined 0.3% in the first quarter of 2007 compared with the year-earlier period, with the Top 3 US advertisers were among those cutting spending the most, according TNS Media...
View ArticleIAB/PwC: Record Internet Ad Revenue in Q1 – Nearly $5 Billion
Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007 – a 26% increase over the $3.8 billion in 1Q06, and a 2% increase over the $4.8 billion in 4Q06 – the...
View ArticleNewspapers Face Ongoing Ad Declines
Newspapers will continue to confront ad declines in 2007 and beyond, according to a new report from Deutsche Bank, writes MediaPost. (more…)
View ArticleGlobal Broadband Subscriber Base to Nearly Double by 2011
Some 65 million new broadband subscribers signed up for high-speed access over the past 12 months, reports high-tech market research firm In-Stat. (more…)
View ArticleRetail Sites Get 25% of Traffic from Search Engines
Significant changes have occurred over the past two years in the way U.S. internet users search, including how search has affected traffic to shopping and classifieds websites, according to Hitwise....
View ArticleB2B Marketers, Tech Buyers Have Common Ground Online
More than eight of ten – 84% – of technology buyers begin their research for information on one of the major search engines, according to a new study from KnowledgeStorm and MarketingSherpa:...
View Article2006 Auto Sales Eighth Strongest on Record; Dealer Ad Spend Up
U.S. franchised new-car and light-truck dealers recorded their eighth strongest year on record in 2006, selling more than 16.5 million vehicles – down from 16.9 million in 2005 – according to NADA...
View ArticleTop Paid Search Advertisers Are E-Commerce Sites
E-commerce sites are the most frequent users of search engine marketing – each of the top ten search engine marketers, together generating 16% of all sponsored links, is a retail or comparison-shopping...
View ArticleTop Biz Mags Rely on Telemarketing
Some 23% of the circulation of the Top 50 business magazines (ranked by circulation) has been acquired by telemarketing, according to a recent IQ Resource analysis of controlled-circulation business...
View Article41% Have Gay Friend, Relative; Familiarity Breeds Tolerance
More than four in ten Americans (41%) say some of their close friends or family members are gays or lesbians, according to a recent national survey by the Pew Research Center for the People & the...
View ArticleAd Network Adoption to Grow in 2007
Some 88% of online advertisers and agencies say they plan to use online ad networks in 2007, and 66% say they plan to increase their use of ad networks in 2007, according to online ad network...
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